cam·paign n. (kam-pan') : 1) A series of military operations undertaken to achieve a large-scale objective during a war; 2) an operation or series of operations energetically pursued to accomplish a purpose; 3) a connected series of operations designed to bring about a particular result.
No matter what you call it, if you need to win, you need a comprehensive campaign. It is no longer enough to rely on just marketing, or just public relations, or just lobbying, or just sales. You need a total integrated solution to guarantee the whole is greater than the sum of its parts.
Whether you are attempting to get elected, influence policy, organize the members of your group, mobilize for an initiative, pass a referendum, or better communicate your position to any group, you must bring the biggest guns to the fight. Businesses can hire dozens of lobbyists, but they are fighting activists armed with thousands of vociferous local citizens. Citizen action groups have the human capital, but without solid messaging, strategy and direction it is wasted. Trade groups can place huge media buys, but if they don’t incorporate grassroots campaigns, blog management, direct mail, outreach telecom and earned media like their competition, they are disadvantaged. Politicians and policy groups can propose ideas, but without comprehensive message delivery and short and long-term planning they get lost in the legislative woods.
We are the gun you bring to the knife fight.
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Date published: Mon, 26 Sep 2016 00:57:10 GMT
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